# Blog

A blog is a great marketing tool for any online store. Blogging is a great way to inform your audience about your product. In a blog post, you can show how to use a product and why people should buy it. 

<div align="left"><figure><img src="/files/snojI1BOrZFHCnrj41PF" alt=""><figcaption></figcaption></figure></div>

**Step 1:**&#x20;

[How to create a blog and write an article ?](http://docs.shopify.com/manual/your-website/blog-posts)

**Step 2:**&#x20;

Configure blogs look from theme editor

{% hint style="success" %}

* In the theme editor, Select **Blogs** -> **Default blog** from top dropdown menu.
* You can see sections **blog banner, breadcrumb** and **blog pages.**
* Click on sections, make necessary change and click **Save**
  {% endhint %}

<figure><img src="/files/gzD37USQaBCw9xMZWkkX" alt=""><figcaption></figcaption></figure>

To add blog link in main store navigation, go to your store header, click **Add block -> Single Link**

**Select blogs from Menu Link**


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